Rook Studios — Brand Styleguide

NOTE 1 For Website Theme Documentation, Please Refer to This:

https://documentation.demo-heythemers.com/airtifact/

NOTE 2 For Styling Headings, the Following Rules Should Be Applied:

Always capitalize “major” words (nouns, pronouns, verbs, adjectives, adverbs, and some conjunctions).
Lowercase the conjunctions and, but, for, or, and nor.
Lowercase the articles the, a, and an.
Lowercase prepositions, regardless of length, except when they are stressed, are used adverbially or adjectivally, or are used as conjunctions.
Lowercase the words to and as.
Lowercase the second part of Latin species names.
Lowercase the second word after a hyphenated prefix (e.g., Mid-, Anti-, Super-, etc.) in compound modifiers (e.g., Mid-year, Anti-hero, etc.)
Always capitalize the first and last words of titles and subtitles (overrides the rules above).


Heading 1 Font: ABC Arizona Serif

Format Styling: SECONDARY Font Family, LIGHT Font Weight, LARGE Titles

Usage: Place above page content, this heading should contain the focus keyword

Example of a Titlecase Heading 1 That is Fewer Than Twelve Words.


Heading 2 Font: ABC Arizona Serif

Format Styling: SECONDARY Font Family, NORMAL Font Weight, LARGE Titles

Usage: Place above paragraph body text, this heading should contain the focus keyword

Example of Heading 2 That is Fewer Than Twelve Words.


Paragraph Font: ABC Arizona Sans

Format Styling: PRIMARY Font Family, NORMAL Font Weight

Font Size: 14pt

Usage: Body copy for blog posts

Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.


Button Font: ABC Arizona Sans

Font Size: 14pt 

Usage: Call to action

Button Example

Image Filetype: WebP or SVG

Example:

Ut Enim ad Minima Veniam, Quis Nostrum Exercitationem ullam Corporis

Quis Autem vel Eum Iure Reprehenderit Qui in ea Voluptate Velit Esse Quam.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit.

Lorem Epson